Why Bet on the future when you have a sure thing today?

Amazon founder and visionary Jeff Bezos was recently asked, as he often is, what he sees in the future? I love his answer.

 "I don't know," he said. "BUT, I do know what is NOT going to change."  He goes on to say that "people will continue to want tons of variety at the lowest price."  

Nothing about flying robots or beaming things to us but a commitment to what is and not what might be. 

I think it is safe to say that dentists' like most small business' can fall prey to the "next big thing," in an effort to get an advantage.  To often we are left with a piece of technology or a strategy that didn't work.  Not because the technology or strategy is bad but because it was not true to what we believe. Which begs the question, what are your unchangeable truths?"