About us

Our Story Is Telling Your Story

At Waiting Room Videos, we believe that your waiting room is more than just a place to pass the time – it’s a powerful opportunity to connect with your patients and enhance their experience. We transform idle moments into meaningful engagement, providing patients with valuable information about services they may not know you offer.

Founded by Mike Russell, who brings over two decades of experience in video production, we specialize in creating custom videos for dental and medical offices. Our mission is to help practices like yours turn waiting room time into opportunities for education and growth. We believe that your current patients are your greatest untapped resource. They already know and trust you, making them much more likely to say "yes" to additional services.

Two women chatting while waiting in a waiting room

Our Story

Mike’s journey into the world of dental and medical video production started at a small television station in North Texas. After years of working with some of the biggest companies from Brazil to Boston, he saw an opportunity in a place many overlook—the waiting room. While setting up for a shoot, Mike noticed that patients were glued to generic, non-relevant content. That’s when he realized waiting rooms could be transformed into spaces where patients learn about the very services that could improve their lives. Thus, Waiting Room Videos was born.

Since then, we’ve been committed to creating engaging, professional videos that highlight the unique strengths of each practice. Our videos are specifically designed to educate and inspire your patients while they wait, making the most of this underutilized time.

Short-haired woman watching a dental video

Our Mission

Our mission is to turn waiting time into a valuable opportunity for patient engagement and practice growth. We create customized, informative videos that enhance patient experience and increase case acceptance. Whether you want to promote dental implants, cosmetic procedures, or any other service, our videos help your patients make informed decisions.

Our Values

Integrity: We hold ourselves to the highest standards of professionalism in every interaction.
Innovation: We continuously seek new ways to deliver captivating and informative content.
Compassion: We understand the patient experience and tailor our videos to comfort and inform.
Excellence: We are committed to producing high-quality videos that reflect the unique value of your practice.

Young woman smiling with her arms crossed proudly

Why Waiting Room Videos?

Current patients are 8 to 10 times more likely to say “yes” to additional services than new patients, simply because they already know and trust you. Our videos focus on this often-overlooked opportunity, showcasing real patient testimonials and highlighting the services your patients may not even know you offer.

Your waiting room is a goldmine of untapped potential, and we help you unlock it. With Waiting Room Videos, you control the message. No more generic content—only videos that reflect the heart of your practice and the life-changing services you provide.

Let’s captivate your audience with the message they need to hear—right when they’re ready to listen.

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Get in Touch

Want to learn more? Schedule a quick 15-minute call with our team to see how Waiting Room Videos can help your practice grow.

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