WHY IT WORKS

10 minutes. That's the average time a patient waits to see you. Consider it your gift. Use it wisely.

You have something built into your business model that is the envy of other businesses. You have ten minutes on average to engage your patient with videos about how amazing your practice is and the additional services you offer. Stop giving that time to HGTV. Changing the channel can change your practice. Yes, it really is that simple.

Current patients are your greatest asset.
They already know, like, and trust you.
Current patients do not know all you offer.
They only know you can do what they are there to see you for.
Current patients are far more likely to accept additional treatments than new patients.

By focusing on those who already know you, you increase loyalty, boost sales, and drive revenue more effectively. It's about nurturing existing relationships, not just finding new leads. Leverage this trust to build deeper connections and see greater returns.

Your Waiting Room Should Reflect Your Brand

Marketing is meeting the consumer with a solution at a time they are thinking about the problem they need to solve.

Billboards, mailers, and magazines promoting same-day dentistry, sleep apnea, or whatever else you are promoting work on those individuals who are in need of it at that moment. To the rest, the message is in one ear and out the other. Your patients will never be more focused on your services as they are sitting in your office. Not using video to talk about your industry when that is all they are focused on is a very costly mistake for you and your patients.

Increase Your Profits the Easy Way

Offering more to current patients is easier and costs less with better results rather than always looking for new patients.

The easiest way to increase profits without increasing external marketing costs is to treat your current patients' unmet needs and wants. They already know, like, and trust you.

Your current patients are 8 to 10 times more likely to accept treatment from you simply because of your existing relationship. When patients know you care and anticipate their needs, they will reward you with their wallets. Waiting Room Videos content starts conversations.

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